Arbo's Cheese Dip
Brand Identity
Arbo's Cheese Dip launched their small family business in 2020 and quickly exploded beyond the Memphis market. This meant that the brand's 901-focused brand needed a refresh for nationwide distribution — one that got the heart of the veteran-owned business.
Brand Development, Rebrand, Creative Campaign, Creative Strategy, Graphic Design, Photography, Animation, Video, Social Media Marketing, Email Marketing, Organic Social Media, Paid Social Media
Made in collaboration with Laura Beth Gabriel copywriting. Footage shot by Hotkey Studios. Creative direction and design by Chris Lott. Production design by Dawson Inman.
The Texas chip served as the flagship creative piece for the Arbo's digital campaign.
This imagery was flushed out through other pieces to create a localized and consistent introduction to the lone star state's new favorite dip.
HOT OR COLD, IT'S ALWAYS BOLD.
Howdy, Texas! Meet your new favorite grocery staple. Arbo’s Cheese Dip transforms a simple taco into a supreme, a basic noodle into a creamy mac and cheese – not to mention, it'll never leave a broken chip behind. Try some today. Available at a Central Market near you.
LB Gabriel wrote some amazing copy for this campaign. With an objective of introducing Arbo's Cheese Dip in a fun, localized tone — she killed it with messaging.
I edited and animated new video content to create engaging video ads that focused on what makes Arbo's great.
Some videos focused on a specific RTB, while others showed a brand overview.